Founding Growth Marketer, B2B

The Denominator · Remote (Preferred: San Francisco, Seattle, New York, Austin or Boston) · Full-time

We believe tomorrow will be better than today, and we build with that conviction. We have a small team and a large thesis, and we intend to define the category.

If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box — we’re looking for candidates who are particularly strong in a few areas, and have genuine interest and capability in others.

About the Role

The Denominator is building from first principles at the intersection of executive intelligence, AI-native distribution and B2B growth. We are looking for a founding growth marketer to build our audience among the people who run and pay for enterprise AI: CIOs, CFOs, chief AI officers and the leaders who own the budget. You will own acquisition, verification and engagement end to end, measured not by traffic but by verified executives in our target profile who come back every week. The playbook you build will become the engine of the company’s growth.

What You’ll Do

• Own audience growth end to end (acquisition, sign-up, business-email verification and activation), with verified executives in the target profile as the measure that matters
• Build visibility in AI answer engines and search, so ChatGPT, Claude, Perplexity, Copilot and Google cite our work when executives ask the questions we answer
• Run the owned email channel: lifecycle programs, segmentation, deliverability, and engagement measures that hold up to Apple Mail Privacy Protection
• Grow through LinkedIn, referral and partner channels, organic first, with paid tests only where the economics hold
• Instrument the funnel in product analytics: attribution, cohorts and experiments, with every result reported against a baseline
• Build account-based programs that reach the right executives at the right companies, and report companies engaged as a core metric

What You’ll Bring

The Toolkit

• 5+ years in B2B growth or demand generation, with at least 2 years owning a growth number at an early-stage company
• A record of growing an audience of senior professionals, such as executives or finance and technology leaders, rather than consumers
• Hands-on experience with answer engine optimization and technical SEO: structured data, crawler access and how AI assistants select their sources
• Lifecycle and email expertise: segmentation, automation, deliverability (SPF, DKIM, DMARC) and engagement metrics you trust
• Analytical fluency: SQL or product analytics, cohort analysis and experiment design
• Command of LinkedIn for B2B: organic distribution, executive-led content and efficient paid campaigns
• You use AI daily to produce, test and analyze at the pace of a team several times your size

The Denominator DNA

• You report the number that matters, not the one that flatters
• You learn how executives discover, read and share before you choose a channel
• You use AI to run ten experiments where others run one
• You own the growth number and the system behind it
• You believe great work deserves a large audience, and you go and build it

Preferred Qualifications

• Experience growing a subscription, community or content-led audience of senior professionals
• Experience with account-based marketing platforms and audience data used under clear consent rules
• Familiarity with privacy and consent regimes (GDPR, CCPA, CAN-SPAM) as they shape growth programs
• Experience distributing audio and video to executive audiences
• Prior experience at a company with fewer than 20 people, where you built the growth function from nothing

Working at The Denominator

• Board-level impact from day one: your work reaches the CIOs, CFOs and boards making AI decisions within months, not years
• Fully remote, with a preference for San Francisco, Seattle, New York, Austin or Boston; the right candidate can be located anywhere
• A direct line to the decisions: no layers between your judgment and the product

Compensation

• $140,000 – $180,000 • Offers Equity • Offers Bonus

Compensation decisions are based on various factors, including, but not limited to, experience, skills, certifications, location and business needs. Employees may be eligible for additional benefits, including health, dental and vision insurance, a 401(k), paid holidays and paid time off, and professional development opportunities and tools.

About The Denominator

The Denominator is building the intelligence company for the AI economy. Enterprises are committing trillions to AI, and the executives accountable for that capital must move at pace, keep their options open and answer for the return. We build the empirical intelligence that lets them decide with conviction, preserve optionality in every technology choice and deploy capital with discipline. Learn more at thedenominator.ai.

To apply, write to careers@thedenominator.ai with the role in the subject line.

The Denominator is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.