Senior Director, Product Marketing
The Denominator · Remote (Preferred: San Francisco, Seattle, New York, Austin or Boston) · Full-time
We believe tomorrow will be better than today, and we build with that conviction. We have a small team and a large thesis, and we intend to define the category.
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box — we’re looking for candidates who are particularly strong in a few areas, and have genuine interest and capability in others.
About the Role
The Denominator is building from first principles at the intersection of enterprise AI economics, executive intelligence and data products. We are looking for a senior director of product marketing to own how the company and every product it offers are positioned, named and understood: by the executives we serve, by the technology vendors we partner with and by the investors who back us. You will turn a large thesis into a crisp story, launch a portfolio of products in sequence, and give the commercial team the words, proof and tools to win. The narrative you write will define the category.
What You’ll Do
- Own company positioning and narrative (the category we define, the problem we solve and why we win), written to hold up with a CFO, a chief marketing officer and an investor
- Lead launches across a portfolio of free and paid products, from free experiences that build an audience to licensed data products, each with clear sequencing, messaging and success measures
- Build positioning for both sides of the market: the enterprise executives who use our intelligence and the technology vendors who partner with us to reach them
- Equip the alliances team with pitch narratives, case studies, pricing rationale and competitive positioning against research firms, data providers and business media
- Run customer and market research (interviews, win-loss analysis and buyer journeys) that shapes the roadmap as much as the message
- Set the house standard for product language and naming, and keep it consistent across the site, sales materials and partner programs
What You’ll Bring
The Toolkit
- 10+ years in product marketing, including at least 3 leading product marketing for a company or a major product line
- A record of positioning and launching products to C-suite buyers, ideally CIOs, CFOs or technology leaders
- Experience marketing data, analytics, research or AI products, where proof and methodology are part of the sale
- Exceptional writing: you can explain a complex product in one sentence and defend every word of it
- Experience building enablement for enterprise or partnership sales teams, and measuring its effect on win rates
- Fluency in pricing and packaging, from free offers that build an audience to enterprise licenses
- You use AI to research, draft and test messaging at a pace that changes what one person can do
The Denominator DNA
- You make every claim provable, and you cut the ones that are not
- You learn the buyer’s world before you write a word about it
- You use AI to draft fast and judgment to decide what ships
- You own the launch from positioning to results
- You believe a new category deserves a story people repeat
Preferred Qualifications
- Management consulting experience, where you structured ambiguous markets and presented to executives
- Experience at, or marketing against, a research and advisory firm, data provider or business media company
- Experience launching products inside third-party ecosystems or marketplaces
- Experience naming and positioning a new category, with market adoption to show for it
- Prior experience at an early-stage company where you built product marketing from nothing
Working at The Denominator
- Board-level impact from day one: your work reaches the CIOs, CFOs and boards making AI decisions within months, not years
- Fully remote, with a preference for San Francisco, Seattle, New York, Austin or Boston; the right candidate can be located anywhere
- A direct line to the decisions: no layers between your judgment and the product
Compensation
- $185,000 – $230,000 • Offers Equity • Offers Bonus
Compensation decisions are based on various factors, including, but not limited to, experience, skills, certifications, location and business needs. Employees may be eligible for additional benefits, including health, dental and vision insurance, a 401(k), paid holidays and paid time off, and professional development opportunities and tools.
About The Denominator
The Denominator is building the intelligence company for the AI economy. Enterprises are committing trillions to AI, and the executives accountable for that capital must move at pace, keep their options open and answer for the return. We build the empirical intelligence that lets them decide with conviction, preserve optionality in every technology choice and deploy capital with discipline. Learn more at thedenominator.ai.
To apply, write to careers@thedenominator.ai with the role in the subject line.
The Denominator is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.
